14 March 2008
- The Communications Strategy Group discussed the branding of SITPRO and whether the Simplifying International Trade strapline sufficiently described SITPRO's activities and whether an alternative strapline might better engage people. It was agreed that this would not be changed at this time, but that alternatives would continue to be considered and that a further discussion would take place in the Autumn based on the suggestions that had been made.
- The group heard reports on SITPRO's main work areas and potential projects that might become the subject of future communications activities. Reports on recent communications efforts, including the latest newsletter, press releases and the publication of the security report were also considered.
- Targeting of the SITPRO website was discussed and the group was asked to consider key search terms related to SITPRO for the purposes of optimising the site for search engines.
- The draft Five Year Strategy for SITPRO was presented for comments and confirmation of the message prior to its final approval in April A communications strategy paper, outlining an approach to greater co-ordination of SITPRO's communications activities and increased pro-active promotion of the organisation was considered and referred for comments to the Advisory Council and Board, prior to approval at their April Meetings.
