Do you experience getting so many emails every now and then? Are you tired of receiving marketing messages from time to time? Are there any unread emails buried in your inbox for long time?
If you have felt this way before, then you are no different with your customers as well. Whatever you have experienced with your emails and how you deal with them, that’s the way your customer is doing too right now. I have experience having so many emails to read and I have emails that I haven’t read for such long time before I change my routine.
So the real question is what can you do to make your business communication rise above from the rest of the industry? Do you plan to take you marketing business communication internationally this moment? It is time to spice up your business and take it to a whole new level. All you need to remember are these simple steps:
Step 1 – Do It Like You Really Mean It
Have you experience receiving a gift from your friend or family but there was no occasion or whatever happening is? After receiving the gift you ask the person why he or she gives you a gift and he or she would reply with “no reason” at all. They just do it because they mean what they give to you. What do you feel after that? You feel pretty special, right? I know I have experienced that too. It was like you really mean something to that person in a deeper way.
That’s what you should do. It’s the idea behind doing something to your customers because they really mean a lot to you. That’s what business communication is all about especially if you want to take your business internationally. You appreciate your customers and want to show it. You can simply show it by giving treats through gifts or special discounts and even offers that would catch their interest to your business. That’s how you communicate properly – business to customer.
Step 2 – Make Business Communication Your Main Motive
This is probably the easiest way to remember for your business. Always make the business communication your main motive. That’s the secret behind successful marketing your business. If it’s truly coming from a place of giving, your customers will feel it. They also know if the primary reason is for your gain. It is a two-way process; it’s for your business and the goodness of your customers.
Step 3 – It’s Not What You Know but Who You Know
It’s pretty simple. Remember, we’re all in the business to become successful in a positive way. Ask these questions to yourself:
Do I have clients with similar interests? Does one client have a product or service that offers a benefit to another or the other way around? When you do, be sure to arrange for an introduction or share recommendation particularly if you want your business to achieve international acclaims. It’s easy to forget that people we know would benefit from getting to know another person with similar interests or need.
Business communication is between you and your customers. The best business communication is that you and your customers appreciate your business in the most positive view.
Laura Fries, Editor